We Can Solve It
1: Media being reviewed
2: How I encountered the media
The magic of television advertising
3: My general impression of the site
The video testimonials on the site are very well integrated. The site isn’t full of annoying pop-up ads. Instead, videos are seamlessly integrated into a frame beside some text. Very snazzy! The site is easy to navigate with color choices that evoke environmental issues. Great Site!! Well Made.
4: Who is communicating, and why?
The Alliance for Climate Protection and the We Campaign
The We Campaign is an initiative created by The Alliance for Climate Protection.
The Alliance for Climate Protection was founded in 2006 by Former Vice President Al Gore. The Alliance is a grassroots organization whose aim is to get people to take action to remedy global warming, or, as they call it: the climate crisis.
5: What type of text (or medium) is it?
This is a sophisticated web site. The graphics are integrated well and there aren’t too many graphics.
6: How is it produced?
The web site was produced in the normal fashion.
7: How do we know what it means?
This web site’s main intent is to tell you what it means. Upon first accessing the site, a woman walks on screen and tells you about the organization behind the site and about why the site exists.
8: Who receives it and what sense do they make of it?
The web site is received by people interested in environmental issues and by people whose interest is sparked by their clever television ads featuring Al Sharpton and Pat Robertson, or Nanci Pelosi and Newt Gingrich sitting side-by-side advocating for the same issue. This is a powerful message due to the juxtaposition of the Liberal and Conservative persons both of whom want the same thing.
9: How does it present its subject?
The site’s subject is presented as an important issue that needs immediate attention. There are testimonials on each informational page and there’s lots of information.
10: Links/images
